Following the breakthrough success of Delta, the message is focusing on strengthening the strategic configuration of its global shooting game market. According to Bloomberg, corporate executives have noted that long-standing mobile-phone players in China have begun to turn to embrace the PC end and shooting class, and that the global shooting game market currently accounts for about 9 per cent of the total size of the $1888.8 billion game industry.
In an interview with Bloomberg, Yao Yao, the head of the J3 studio at Tianmi House, said that, thanks to the experience of successfully transforming Mission Call from a fast-paced PC game to a touch-free hand-kicking fund, the J3 team had integrated a variety of types and games in Operation Delta and had quickly lost its market, and that it was now a top priority to tackle overseas markets. Yao Yao goes on to say: “We are making progress in overseas markets, and we are asking directly whether `to increase overseas marketing and user access to the budget’.” Despite the daunting task of breaking through the competitive, hot-shooting game class, there was a great deal of internal confidence. The shooting game has a prominent place in the investment portfolio of the intelligence, and the stock holding companies under the flag include developers such as Fort Night, The Jedi for Life, and The Screech of the Island. But companies lack the voice of real creative leaders, most of whom see them as partners or distributors rather than creators.
Within the company, efforts are being made to build the credibility that attracts players to choose their game for “tempo-making”, hoping to replicate the successful path of V. This strategy, which pursues greater autonomy while opening up opportunities abroad, is also a typical feature of China ‘ s rejuvenated science and technology industry. Yao Qiang said: “Today, our team is 99 per cent Chinese, most familiar with Chinese culture, language and environment. It is really difficult for us to truly understand the ideas of overseas players and their perception of the game. “The company is providing all-round resource support for the future of J3. To bridge the cognitive gap, the studios are recruiting new employees specializing in overseas markets and obtaining feedback through communication with opinion leaders – Yao-Yo calls it a classic method of returning to the message “by listening to the users of real needs”. In developing the Delta Operation, the team chose to base itself on what was still a new wave of “search-and-search” techniques, while integrating into large-scale multi-person battlefields and drama-driven battles, creating three very different models. In view of the “sutures” properties of Operation Delta, it was initially transformed by a number of players into “the porridge”. The marketing team moved in with the silver poach and joined the game as a prop. Similar localization strategies need to be developed in overseas markets.
The creation of a self-contained original bomb game is not a traditional power of telecommunication. This recognition has been reinforced by the recent litigation dispute with Sony, which has long been known as a “mocker”. The opening of the world under the banner of telecommunication is being prosecuted for abuse by Sony for being too similar to the Sony Horizon series. According to Sony ‘ s petition, the development of the Origin of the Wild began in 2023, and Sony was contacted at the 2024 Games Developer ‘ s Congress in the hope of obtaining authorization to develop the Horizon game. Sony refused the request for arraignment, although the arraignment did not appear to have stopped the development of the Origin of the Desert.
Yao Yao has a derivative dispute response to the totem game: “All first-person shootings are based on general principles, and we are open to the integration of many mature models.” The evolution of Delta Action continues. It is being upgraded from Fantasy Engine 4 to Fantasy 5 to achieve a qualitative leap, and the studio is preparing to introduce a more accessible model for global mainstream players. In addition to the flagship products, two other shooting games are being developed in J3 studios and new sub-types are being developed for terrorist-style derivatives based on ” Crossing the Fire Line ” IP.
